Products - How to Add and Manage Pricing

Product pricing refers to the amount of money you charge for a product. It’s the price tag attached to your product that customers will pay to purchase it. Adding a price is a fundamental step in offering products for sale through ClickFunnels. Having clear and well-defined pricing enables you to market your products effectively, attract the right audience, and ultimately generate revenue for your business.

In ClickFunnels, you can set a one-time price for a single purchase, offer a subscription for regular payments, or set up a payment plan for paying in installments. Every price a product offers is listed on its Pricing tab.

In this article, you’ll learn step-by-step instructions for adding, updating, hiding, and archiving a product’s prices.

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Requirements

• An active ClickFunnels account

• A product created in the Products section

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Accessing the Pricing Tab

1. Navigate to Products in the side navigation menu.

2. Select All Products.

   

3. Locate your desired product. To open it, click the product name, image, or the ⚙️ icon. The product opens on its Details tab.

4. Click the Pricing tab.

Note

Every product already has a price: you set the first one in the Create Product dialog when you create the product. Refer to How to Create and Manage Products.

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Understanding the Pricing Tab

The Pricing tab lists all the active prices of the product under Prices. Every variant offers these prices unless it sets its own pricing, and customers pick one at checkout.

Each price is shown as a card with:

• Its name and type: One-time, Subscription, or Payment plan.

• Whether customers can see it: Visible or Hidden.

• Its terms written as a sentence, for example “7-day free trial, then $29.00 every month until canceled.” or “3 payments of $99.00 every month.” A setup fee is shown underneath, such as “Plus a $10.00 one-time setup fee.”

• For subscriptions and payment plans, whether customers can cancel (Customers can cancel or Can’t cancel) and reactivate (Customers can reactivate or Can’t reactivate).

• The amount and how often it’s charged, on the right.

• Billing terms locked — this price has been purchased. when a subscription or payment plan price has been bought. Refer to Locked Billing Terms.

• An Edit button.

The tab can also show:

• Show N archived prices: expands the list of prices you have archived.

• Duplicate prices: a warning when the product has more than one one-time price, or more than one subscription with the same payment interval, counting hidden prices.

• Variant pricing: when the product has variants, a table of each variant and whether it uses the shared prices (Inherited) or its own (Override · replaces shared). Click Edit in Variations to change a variant’s pricing. Refer to Products - How to Manage Product Variants.

• Upgrades & downgrades: when the product has variants with subscription prices. Refer to How to Set Up Upgrade and Downgrade Options for Subscription Products.

• Cancellation Funnel: when the product has subscription prices. Refer to Products - Cancellation Funnel.

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Adding a New Price

Adding a price lets you offer multiple pricing options for your product, such as running a sale, adding a payment plan (e.g., 1 payment of $997 or 3 payments of $399), or creating insider pricing for specific customer groups.

1. On the Pricing tab, click Add Price. The Add price drawer opens.

   

2. Under Payment type, select One-time, Subscription, or Payment plan. The payment type can’t be changed after you save.

3. Fill in the Billing section:

   • Amount (one-time) or Amount per payment (subscription and payment plan): charged in your workspace currency. Enter 0 to make the price free.

   • Number of payments (payment plan only): the total number of installments.

   • Charge customers every (subscription and payment plan): a number and an interval, such as 1 Month.

   • Trial (subscription and payment plan): turn it on to give access before the first full payment. Set the Length, then choose whether the Trial is Free or Paid. For a paid trial, enter the Trial price.

   • Setup fee (subscription and payment plan): turn it on to add a one-time charge to the first payment, and enter the Setup fee amount.

4. Fill in the Shown to customers section:

   • Name (optional): shown at checkout. Leave it blank to show the price and billing details instead.

   • Compare-at amount (optional): shown crossed out next to the price. It must be higher than the amount.

5. For subscriptions and payment plans, choose the Customer self-service option: Customers can cancel from their Customer Center.

6. Turn Visible to customers on or off. Refer to Showing or Hiding a Price.

7. Optionally, fill in the Internal section:

   • Cost per sale: used for profit reporting. Customers never see it.

   • Price key: a stable ID for the API, integrations, and copied products (e.g., academy-monthly).

8. Click Save Price.

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Updating an Existing Price

1. On the Pricing tab, click Edit on the price’s card. For a price imported from Stripe, click Edit settings.

2. In the Edit price drawer, make your changes, check the Customers will see summary at the bottom of the drawer, and click Save Changes.

Note

The payment type is fixed once a price is created — you cannot switch a one-time price to a subscription, or a subscription to a payment plan. The one exception is a price imported from Stripe: an imported subscription that has never been sold shows Convert to payment plan on its card, and a converted price shows Convert to subscription. Refer to Converting an Imported Subscription Into a Payment Plan.

Locked Billing Terms

Once someone buys a subscription or payment plan price, its billing terms are locked, which keeps existing billing predictable:

• The amount, billing, trial, setup fee, compare-at amount, cost, and price key can no longer change. The drawer shows them read-only under Billing · locked, with the message Billing terms are locked.

• You can still rename the price, hide it, or change customer self-service.

• To change the pricing, click Add a new price instead in the drawer (or Add Price on the tab), then hide the old price.

When a product has a locked price, the Why are terms locked? card on the right of the tab explains this.

One-time prices stay editable after orders, but changes only apply to new purchases.

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Showing or Hiding a Price

The Visible to customers setting controls whether a price is shown on your Product page, Store, and Customer Center. Hidden prices stay active for existing customers and can still be offered in a funnel — any price, visible or not, can be used when you attach the product to a funnel.

1. On the Pricing tab, click Edit on the price’s card.

2. Turn Visible to customers on or off.

3. Click Save Changes. The card shows Visible or Hidden.

Caution

• A product, or each of its variants, can have only one visible One-time price.

• Several Subscription or Payment plan prices can be visible at the same time, as long as their billing details (such as interval, whether there’s a trial and its cost, setup fee, or number of payments) differ. A different amount alone doesn’t count.

• A price can’t be hidden if it’s the only visible price of a product that is visible in your Store or Customer Center.

• A product with no visible price is Not ready to sell, and it can’t be turned on in your Store or Customer Center until a price is visible.

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Archiving a Price

Archived prices can no longer be bought, and they can’t be restored.

1. On the Pricing tab, click Edit on the price’s card.

2. At the bottom of the drawer, click Archive.

3. In the dialog, click Archive price to confirm.

If the price can’t be archived yet, the dialog explains why and lists what to clear first, each with a Review link:

• Selected in a funnel: the price is offered on a funnel step.

• Used in a workflow.

• Used in an upgrade/downgrade path.

• Purchased by customers: prices with orders stay on record. Click Hide from customers instead, then click Save Changes in the price drawer, so new customers can’t buy it.

• Only visible price: the product is offered in your Store or Customer Center, so it needs a visible price. Add another visible price first.

Archived prices are listed under Show N archived prices on the Pricing tab.