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How to Manage Product Access (Purchase Actions)

A product’s Access tab (previously called Purchase Actions) sets what buyers unlock automatically when they purchase the product. By granting access in the product, ClickFunnels removes the need to deliver digital files or course and community access by hand.

The Access tab with a course granted and the Add access menu open, showing Course, Community and Downloads.

You can grant buyers access to courses (all sections or specific ones), community groups (all topics or specific ones) and downloads (digital asset files). This article explains how to set up access for a product and for individual variants.



  1. Navigate to Products in the side navigation menu.

  2. Select All Products.

  3. Click the product you want to edit. The product editor opens on the Details tab.

  4. Click the Access tab.


Access added on the Access tab applies to the whole product, including every variant.

  1. On the Access tab, click Add access and choose what to grant:

  2. In the dialog that opens (Course access, Community access or Downloads), check the courses and sections, community groups and topics, or files that buyers will get.

  3. Click Save Access.

The access you added is listed on the Access tab, and the product’s Ready to sell panel shows what the product grants (for example, “Grants a course”).


If a product has variants, you can make one variant grant more than the rest. Variant access is always added to the product’s access; it never removes it.

  1. Open the product’s Variations tab.

  2. Click the variant’s name to open its settings.

  3. In the Additional access section, click Add access and choose Course, Community or Downloads.

  4. Check what this variant’s buyers get and click Save Access. Access the variant inherits From default product settings stays checked and is labeled Inherited; what you add is listed under Added for this variant.

Changes in Additional access save right away. On the Access tab, ClickFunnels lists the variants that add more access, with a link to each. Learn more in How to Manage Product Variants.


  1. On the Access tab, find the course or community you want to change.

  2. Click Choose sections (for a course) or Choose topics (for a community).

  3. Check or uncheck sections or topics as needed, then click Save Access.

To change which files a product delivers, click Add access > Downloads and update the checked files.


  1. On the Access tab, find the course, community or download you want to remove.

  2. Click the remove icon next to it.

  3. Confirm the removal. Future purchases won’t include it. Customers who already bought it keep their access.