How to Manage Product Variants

Product Variants are just different versions of the same product, like offering a t-shirt in various colors or sizes.

Imagine you’re running an online store using ClickFunnels, eager to offer your best-selling item in various styles to attract a wider audience. For instance, you are selling T-shirts with options for both size and color. You might have small, medium, and large sizes available in blue and green. Each combination of size and color represents a specific variant, like a small blue T-shirt.

In this article, you’ll learn step-by-step instructions for adding, updating, and deleting product variants in ClickFunnels. Variants are managed on the product’s Variations tab.

---

Requirements

• An active ClickFunnels account

• A product created in the Products section

---

Opening the Variations Tab

1. Navigate to Products section in the side navigation menu.

2. Select All Products.

   

3. Click the product you want to edit. The product editor opens on the Details tab.

4. Click the Variations tab.

Note

Products imported from Stripe can’t have variations, so their Variations tab is disabled. Create a separate product for each version instead.

---

Adding Options and Values

Each combination of option values becomes a variant. For example, a Size option with Small, Medium and Large and a Color option with Blue and Green create six variants.

1. In the Options card on the Variations tab, click Add option, then enter an Option name, such as Size.

2. In the Add value field next to it, type a value, such as Small, and press Enter (or type a comma). Each value is added as a chip. Repeat for every value.

3. To add another option, such as Color or Material, click Add option and repeat the steps above.

   Caution

   • Each product can have up to three options.

   • Each product can have up to 100 variants. If your options and values would create more than that, the review shows “Products can have up to 100 variants.” and the options can’t be saved until you remove some values.

4. Before you save, review the Review before saving summary below the options. It shows how many variants the product goes from and to (for example, “Review before saving: 0 → 6 variants”) and exactly which variants will be created, renamed or deleted:

   • The first variant takes over this product’s SKU and stock. When a product gets its first options, the product-level SKU and stock move to the first variant.

   • New variants use the default product settings and are visible. If the product tracks stock, new variants start with 0 stock at your locations.

   • Existing variants keep their SKUs, stock, and order history.

   

5. Click Save Options. Click Cancel to discard your changes instead.

---

Editing Options and Values

1. On the Variations tab, go to the Options card.

2. Make your changes:

   • Rename a value: Click the value’s chip and type the new name. Every variant that uses this value is renamed.

   • Add a value: Type it in the Add value field and press Enter. It’s marked New until you save.

   • Remove a value: Click the × on the value’s chip.

   • Remove an option: Click the remove option icon at the end of the option’s row.

   • Reorder: Drag options and values by their handles to change their order.

3. Check the Review before saving summary, then click Save Options.

---

Editing a Variant

Variants inherit the product’s default settings. You can override any of them for a single variant.

1. On the Variations tab, find the variant in the Variants table. The table shows each variant’s SKU, Price, Available stock (for tracked products) and a Visible switch.

   Note

   A purple dot next to a value means it is Set on this variant (overridden). Values without the dot are inherited from the product, and shared values are labeled shared.

2. Click the variant’s name, or the arrow at the end of its row, to open the variant’s settings in a drawer. The drawer shows “Changes here apply only to [variant].” and how many overrides the variant has.

   

3. For each inherited setting, select Override to give this variant its own value, or Reset to default to go back to the product’s setting. The drawer is organized into these sections:

   • Visible to customers: Hidden variants can’t be picked in your Store or Funnels. At least one variant must stay visible.

   • Details: SKU, Description and Images. Variant images replace the product’s images for this variant.

   • Pricing: By default a variant uses the product’s prices (“Uses default prices”). Click Set variant pricing to add prices for this variant only. Variant pricing replaces all default prices for this variant; it doesn’t add to them. To go back, click Use default prices again. Learn more in How to Manage Pricing.

   • Shipping & tax: Taxable and tax category, and for physical products the Product type & weight, Dimensions and Country of manufacture.

   • Fulfillment & stock: Requires fulfillment, Track quantity and Keep selling when out of stock, plus the stock at each location. Click Adjust next to a location to add or remove stock.

   • Additional access: Courses, communities or downloads that only this variant grants. This adds to the access the product grants by default and never removes it. Changes here save right away. Learn more in How to Manage Product Access.

4. Click Save Variant.

Tip

To show or hide a variant without opening the drawer, use its Visible switch in the Variants table.

---

Deleting Variants

Delete a single variant:

1. On the Variations tab, click the variant’s name to open its settings.

2. Click Delete variant….

3. In the dialog, click Delete variant to confirm. Customers will no longer be able to buy it. Past orders aren’t affected. If the variant can currently be bought in your Store or in funnels, the dialog lists those places so you can review them first.

Delete options or values:

1. In the Options card, remove the option or the values you no longer need.

2. The Review before saving summary lists the variants that will be deleted, with the warning “Past orders that include these variants aren’t affected. Are you absolutely sure you want to proceed?”

3. Click Save Options to delete them.

Danger

Deleting variants is permanent and cannot be undone once saved.

Note

A variant that has units committed to open orders can’t be deleted. ClickFunnels shows “[variant] can’t be deleted yet” with a View committed orders link. Fulfill or cancel those orders, then try again.

---

Previewing Product Variants in an Order Page

1. Create or Edit a Funnel:

   • Create a new funnel or edit an existing one.

   • Add an order page to the funnel.

2. Add Checkout Element:

   • Alternatively, if you’re working on an existing page, insert a Checkout element in the page editor.

3. Add Product with Variants:

   • In the funnel, add a Product to the order page that includes variants.

4. Preview the Page:

   • Click Preview or access the page link to view the page.

   • The variant selector will automatically populate, allowing users to select their preferred options.
     

Learn more in the Funnels - How to Attach a Product to a Funnel Step and Smart Checkout Guide - How to Add a Smart Checkout articles.